Course curriculum

Everything you need to know to do your own PR👇

  • 1

    01: What is PR?

  • 2

    02: How PR works

    • Understanding the Current Landscape

    • What journalists want you to know

    • What is in-house PR?

    • What does a PR agency or freelancer actually do?

  • 3

    03: Get your house in order

    • What ‘getting your house in order’ mean

    • Creating your PR strategy

    • Crafting your story

    • Aligning your brand messaging and content

    • What is a media kit?

    • Cleaning up your media kit

    • Getting your team onboard with PR

  • 4

    04: Doing your own PR from scratch

    • How to plan your time

    • The research that matters

    • Plan your year

    • Know what to pitch and when

    • Understand the how the media works

    • Get in the habit of following the news

    • What is a Press Release and when to use one

  • 5

    05: How to pitch to press

    • Finding contact details

    • Finding the easy wins

    • How to send a better email

    • Free resources and paid tools

    • Managing your PR process

    • Managing your inbound PR

    • Grabbing press attention

  • 6

    06: How to raise your profile

    • The golden rule

    • Building your personal brand

    • Why you need to fall in love with networking

    • Becoming a thought leader in your industry

    • Why you need to show up on social media

    • Where to raise your profile

  • 7

    07: Spending wisely

    • Spending with the press

    • Spending money the right way

  • 8

    08: Media training

    • How to sell yourself without feeling icky

    • Tips & tricks to feel confident on stage, on air or on instagram stories

    • Crisis communications and risk management

  • 9

    09: Celebrating success

    • Maximising success

    • Thank you!

  • 10

    10: BONUS! What if I can afford to pay for a PR agency?

    • Working with a PR agency

    • PR Agency 101

Reviews

5 star rating

Brilliant, inspiring and absolutely worth the money. High...

Tash Ruparelia

I signed up to this course after a few months working for a PR agency followed by a couple of years attempting to do PR in house for a small start up. What J...

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I signed up to this course after a few months working for a PR agency followed by a couple of years attempting to do PR in house for a small start up. What Jess has taught in a few hours has been far more informative than both of those experiences combined. She gives clear, concise and actionable insight that can be immediately applied. It was particularly helpful to see examples from her previous roles, and she has generously given a multitude of templates. Her enthusiasm is contagious, and it was a joy to take part in the course. I would highly recommend for anyone looking to do their PR in house!

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5 star rating

I've been saved from PR Overwhelm

Bethan Higson

I was in PR hell, but Jess saved me. I was floundering in overwhelm, this course is perfect for breaking down what you need to focus on and why. How to find ...

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I was in PR hell, but Jess saved me. I was floundering in overwhelm, this course is perfect for breaking down what you need to focus on and why. How to find your press angle, how to cut through the noise. Jess gives you the tools on how to do it all. And I mean she covers it all. This is a course that I know I'll keep referring back to as I grow and at each stage, still be getting so much value out of it. thank you so much! I actually can't wait to get out there now, shouting about my story.

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5 star rating

Cuts through the PR BS

John Lim

Refreshing and behind-the-scenes look at what PR people do and how to do it well. This is a great course for business owners who can't afford to pay the PR e...

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Refreshing and behind-the-scenes look at what PR people do and how to do it well. This is a great course for business owners who can't afford to pay the PR entry fee of £2.5k a month and have the capacity to DIY.

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5 star rating

A unique PR approach to stand out from the crowd

Lucie Pourquier

Jess' approach is absolutely genius. No more painful discussions with agencies and frustrations from both sides when objectives are not reached. I would ...

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Jess' approach is absolutely genius. No more painful discussions with agencies and frustrations from both sides when objectives are not reached. I would highly recommend this class for any marketing teams or startup founders willing to master their PR strategy and tools, while building a sustainable business!

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5 star rating

Superb

John Bowden

This is a massively valuable course for anyone looking to better understand the world of PR and take matters into their own hands. Jess is also a champ and s...

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This is a massively valuable course for anyone looking to better understand the world of PR and take matters into their own hands. Jess is also a champ and super helpful

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5 star rating

It's everything you wanted, and more!

Fátima Diez

Jess is such an engaging and clear communicator that learning new concepts and following the lessons was extremely easy. She also ensured we took time to thi...

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Jess is such an engaging and clear communicator that learning new concepts and following the lessons was extremely easy. She also ensured we took time to think about takeaways and followed up to ensure we're making the most of her training and expertise. The lessons are packed with insight and great examples, and I can't stress enough how inspired and empowered I've been by this training. Plus, Jess shows you the juicy tricks PR agencies don't want you to know about! This course is like pizza - you're fully satisfied after each slice, but you'll always want some more of that goodness anyway.

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5 star rating

Take this PR Course now!

Rachel Barber

I've just completed Jess's No Agency Method PR Course. As a freelancer/small business owner myself - I have to think long and hard about what is worth spendi...

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I've just completed Jess's No Agency Method PR Course. As a freelancer/small business owner myself - I have to think long and hard about what is worth spending money on. This was 1000% worth my investment. Jess de-mystified PR, educated us, provided invaluable resources and gave us a tangible action plan. All with a sense of humour, cat related content and an all round brilliant learning experience. Jess will change the way you think about PR and empower you with her knowledge and experience!

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5 star rating

Cuts out the fluff and gets straight to results

Adele Aitchison

The course was fun and the method works! A total win-win. Within a few weeks, Jess' more personal approach to PR helped us secure Grandnanny's first coverage...

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The course was fun and the method works! A total win-win. Within a few weeks, Jess' more personal approach to PR helped us secure Grandnanny's first coverage, including a live radio interview on LBC.

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5 star rating

This course opened my eyes and filled me with confidence.

Jordan Butterworth

I was lucky enough to attend this course and I can't recommend it enough. The content was really interesting and delivered in a really engaging way. Jess was...

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I was lucky enough to attend this course and I can't recommend it enough. The content was really interesting and delivered in a really engaging way. Jess was so helpful with answering questions and providing us with great resources - she's even continued to help me out following the course with some fab advice. I completed the course with a better, more rounded understanding of what PR entails, and I feel confident and excited about bringing our PR in-house. If anyone is considering bringing their own PR in-house, No Agency Method is the perfect place to start. Thank you so much! xx

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5 star rating

A much needed and unique course with the one and only PR ...

Maya Moufarek

Loved being part of the first instalment. I could not recommend this course enough to businesses of all sizes.

Loved being part of the first instalment. I could not recommend this course enough to businesses of all sizes.

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5 star rating

Be less boring and more No Agency Method

Poonam Dhuffer

As a small business owner who is wearing multiple hats, PR hasn’t been one of my strongest points. Thanks to all the valuable insight, frameworks, PR example...

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As a small business owner who is wearing multiple hats, PR hasn’t been one of my strongest points. Thanks to all the valuable insight, frameworks, PR examples and downloadable documents, Jess has got your back. She provides you everything you need to smash your PR - with confidence and ease. I managed to get some “hooks” by dropping the professional jargon and “snoring” subject lines. Jess teaches you how to create an emotional connection and to be more human. With a witty, creative and personal story I’ve got some leads on a project I’m working on. This course has taught me the current landscapes of media, how to craft a PR strategy and how to pitch my stories and be memorable. I will keep referring back to my notes and toolkit that Jess has created. Jess’s infectious energy, kindness, expertise and support has been invaluable for me over the past few months. She makes you feel empowered and confident to get what you deserve. An absolute legend!

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5 star rating

Empowered us to finally go it alone, saving £££s in the p...

Ellie Stevens

The course was fun, informative and it demystified the world of PR, advocating a less traditional approach that is sure to be far more engaging for journalis...

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The course was fun, informative and it demystified the world of PR, advocating a less traditional approach that is sure to be far more engaging for journalists and generate better, more relevant coverage for our brand. Not to mention Jess' infectious enthusiasm! Thanks for empowering us to take the leap and bring PR in-house! Our annual saving in agency fees could fund 2 full-time marketing salaries or lots of brand activation - our future is full of exciting possibilities!

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5 star rating

Every marketer should take this course

Morwenna Francis

This course has been THE BEST way to spend my last 4 Wednesday evenings - as a newbie to PR, Jess has completely defogged the whole thing for me. A month ago...

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This course has been THE BEST way to spend my last 4 Wednesday evenings - as a newbie to PR, Jess has completely defogged the whole thing for me. A month ago I had no idea how to even approach journalists, and now I'm creating a list of real contacts who want to work with us, I have a clear strategy and I'm getting all the basics in place. I feel so much more confident and equipped to make PR a part of my brand growth plan. And now I'll be saving £3K+ a month on agency fees, and saving time on agency admin!

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5 star rating

Jess is my PR Guardian Angel!

Louise Canham

Jess, thank you so so much for switching the PR light on for me 😂. Jess delivers a stack load of tips, and tricks woven into an anecdotal, storytelling st...

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Jess, thank you so so much for switching the PR light on for me 😂. Jess delivers a stack load of tips, and tricks woven into an anecdotal, storytelling style that helps all that info really sink into your head. I learned: That I am my story, and that it shouldn't be hidden or moulded into what's trending out there. I liked: Getting into the heads of Journos, the quick wins, tips and tricks. I loved: Jess literally demystified the "dark art" of PR for me, and helped me see how it is relevant to me, myself and I as a one woman band beginnings journey into a more fulfilling career. It’s worth every penny and I’ve already tripled my little insta following ✨ So many uhuuuuhhh moments. THANK YOU 🥰

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5 star rating

A force of wisdom!

Abi Adams

I loved Jessica’s no bullshit, straight to the point approach. She was confident and articulated all the information fluidly and with ease, whilst also makin...

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I loved Jessica’s no bullshit, straight to the point approach. She was confident and articulated all the information fluidly and with ease, whilst also making it a lot of fun. Highly recommend.

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5 star rating

In house PR GURU 🙏

Hope Kelly

Jess delivers this course in such a clear, actionable, relatable, and concise format. She is an absolute DIY PR guru and I would recommend this course to any...

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Jess delivers this course in such a clear, actionable, relatable, and concise format. She is an absolute DIY PR guru and I would recommend this course to anyone who is struggling with an agency, wants to rise their own or their brands profile or wants go viral ;) Thanks Jess!

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5 star rating

Addictive!

Kasia Bigda

Such a great course for those who want to start with PR or get some new tips, polish their skills and meet some like-minded people! I absolutely loved the se...

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Such a great course for those who want to start with PR or get some new tips, polish their skills and meet some like-minded people! I absolutely loved the sessions and hanging out online with Jessica and other marketeers. The atmosphere was so friendly and encouraging, and the amount of commitment needed wasn't overwhelming at all. Strongly recommended! x

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5 star rating

Great method

Sofia Zätterström

I am so happy I came across the NoAgencyMethod. It is not only helping me in our PR but also in setting our strategy and goals. Thanks!

I am so happy I came across the NoAgencyMethod. It is not only helping me in our PR but also in setting our strategy and goals. Thanks!

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5 star rating

Amazing- really changed my whole outlook on PR

Amy Wisniewski

Firstly, Jess was incredible. Super engaging, very willing to answer questions (in and out of the course hours) and had an awesome ability to make each two h...

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Firstly, Jess was incredible. Super engaging, very willing to answer questions (in and out of the course hours) and had an awesome ability to make each two hours fly by. The course really helped build my confidence with in-house PR. Since completing it I have been able to build a (proactive and reactive) press strategy for my company that has helped us gain and maximise exposure. I would highly recommend- the resources and wisdom shared on the course were highly valuable. It was also great fun!

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5 star rating

Great!

Chris Denny

Learnt so much from this course. Really great tips on stories, outreach and pitching. Includes all the tools and resources you need to run PR in-house. Thank...

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Learnt so much from this course. Really great tips on stories, outreach and pitching. Includes all the tools and resources you need to run PR in-house. Thanks Jessica!

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5 star rating

Thank you Jess!

Celeste Hartley

No agency method of bringing your PR in house was so helpful. Jess was great at leading the session and getting everyone engaged, i thought the session were ...

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No agency method of bringing your PR in house was so helpful. Jess was great at leading the session and getting everyone engaged, i thought the session were well broken down so even though we were given a large amount of information, it was easily digestible. Thank you! It's given me the boost and motivation to get started on PR!

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5 star rating

Amazing course!

Jay van den Boogaard

Amazing course! It helps you get organised and breaks down everything you need to know, and I mean everything! Jess gives you amazing insights, coupled with ...

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Amazing course! It helps you get organised and breaks down everything you need to know, and I mean everything! Jess gives you amazing insights, coupled with examples, which can be easily applied to your life and work. She is also so passionate and enthusiastic which made the course so much more interesting and enjoyable. It is completely worth the money.

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5 star rating

Learn how to communicate better

Sophie Cobley

Jess demystified PR for me, which was exactly what I was looking for. She is engaging and experienced, and will teach you not only how to do PR but how to co...

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Jess demystified PR for me, which was exactly what I was looking for. She is engaging and experienced, and will teach you not only how to do PR but how to communicate better in business in general. She is made the experience super fun. Highly recommend!

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5 star rating

Great course for a beginner!

Emma White

Absolutely loved this course. I’m totally new to PR and it was a fantastic first induction. Entertaining, informative and accessible! Would really recommend

Absolutely loved this course. I’m totally new to PR and it was a fantastic first induction. Entertaining, informative and accessible! Would really recommend

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5 star rating

Helping us go from "we can't do it" to "try and stop us!"

Lottie Bates

Working in small marketing team, we've always thought "we just can't do PR", "it's not something we have the resource to be able to focus on". The No Agency ...

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Working in small marketing team, we've always thought "we just can't do PR", "it's not something we have the resource to be able to focus on". The No Agency Method course helped me to see that that's just not true! We absolutely can do our own PR and it doesn't need to take hours and hours of our time. Jess is an extremely engaging presenter who takes her participants clearly through all the elements of PR without unnecessary jargon and with creative flair! Working in a group means you can learn from others too. Breaking it down step by step really helped to take the mystery away, turning PR into something we just never thought about to something we can now create a real action plan for. The course is full of real world examples and easy to implement tips, something you don't often see! I would absolutely recommend this course for any marketers who think they can't do their own PR.

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5 star rating

Professional & personal gold dust

Laura Riches

I've been raving to everybody who'll listen about the No Agency Method. Not just because it's a lot of fun (which it is!) but because it gets results. Within...

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I've been raving to everybody who'll listen about the No Agency Method. Not just because it's a lot of fun (which it is!) but because it gets results. Within two weeks of starting the course, I'd secured a founder feature in the Metro - and by the end I was booked to appear on The Telegraph's food and drink podcast. It's also made me more confident raising my personal profile, with clear, actionable tasks that actually work. If you're hesitating about booking, don't. It's the best money you'll spend on your business - and yourself.

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5 star rating

Everything you need to know in one place

Fleur Emery

Jess walks you through this subject at just the right pace and gives really imaginative examples all the way through. The information is comprehensive but no...

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Jess walks you through this subject at just the right pace and gives really imaginative examples all the way through. The information is comprehensive but not overwhelming and by the end I really felt much more confident and positive about tackling my own PR.

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5 star rating

Useful gold dust

Lucy Woods

Such a refreshing 4 weeks - enjoyed it all! Useful, actionable PR insight that I'm weaving into my role as a marketer.

Such a refreshing 4 weeks - enjoyed it all! Useful, actionable PR insight that I'm weaving into my role as a marketer.

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5 star rating

Can't wait to put it all in action

Constance Goring-Morris

Jess really knows her stuff! As someone who had found PR a daunting, thankless task, this course was great in breaking everything down into easy manageable s...

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Jess really knows her stuff! As someone who had found PR a daunting, thankless task, this course was great in breaking everything down into easy manageable steps - even making it fun along the way!

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5 star rating

You won't recognize yourself

Hall R

Me at the beginning of this course: tons of half written documents, full of general anxiety when thinking about press, writing emails like "to whom it may co...

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Me at the beginning of this course: tons of half written documents, full of general anxiety when thinking about press, writing emails like "to whom it may concern." Me at the end of this course: an organized folder for everything the press could ever want to know about me, confident in my ability to recognize press opportunities, writing emails that actually get responses!

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5 star rating

GAME CHANGER!

Nawel Badsi

If nailing PR is your objective than this course is everything you need and more! Jess' approach is absolutely brilliant, she's turned PR, something that fel...

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If nailing PR is your objective than this course is everything you need and more! Jess' approach is absolutely brilliant, she's turned PR, something that felt convoluted, daunting and out of reach into an empowering, exciting and super accessible exercise. Started seeing results halfway through the course, including coverage from trade/niche specialists media to mainstream ones such as UNILAD!

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5 star rating

This course is a game-changer if you want to set up your ...

Clare McEwan

I'm preparing to launch my own little greeting-card design business and didn't know a thing about PR until completing the No Agency Method course. Now, I fee...

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I'm preparing to launch my own little greeting-card design business and didn't know a thing about PR until completing the No Agency Method course. Now, I feel that I can confidently create my own PR strategy and move towards achieving my business goals. Thanks Jess!

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5 star rating

Full of information with practical takeaways

Isabel Sachs

Jess is a great and engaging speaker. The course is so full of information but with clear tasks and action at each stage so you're never overwhelmed. A great...

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Jess is a great and engaging speaker. The course is so full of information but with clear tasks and action at each stage so you're never overwhelmed. A great way to learn how to do effective PR for yourself.

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