Everything you need to know to do your own PR👇
Hello & welcome
FREE PREVIEWWhy I don’t want to do your PR for you
What is PR anyway? And why you should care
Understanding the Current Landscape
What journalists want you to know
What is in-house PR?
What does a PR agency or freelancer actually do?
What ‘getting your house in order’ mean
Creating your PR strategy
Crafting your story
Aligning your brand messaging and content
What is a media kit?
Cleaning up your media kit
Getting your team onboard with PR
How to plan your time
The research that matters
Plan your year
Know what to pitch and when
Understand how the media works
Get in the habit of following the news
What is a Press Release and when to use one
Finding contact details
Finding the easy wins
How to send a better email
Free resources and paid tools
Managing your PR process
Managing your inbound PR
Grabbing press attention
The golden rule
Building your personal brand
Why you need to fall in love with networking
Becoming a thought leader in your industry
Why you need to show up on social media
Where to raise your profile
Spending with the press
Spending money the right way
How to sell yourself without feeling icky
Tips & tricks to feel confident on stage, on air or on instagram stories
Crisis communications and risk management
Maximising success
Thank you!
Working with a PR agency
PR agency 101
Jess provided us with a refreshingly simple and strategic approach to PR that perfectly aligned with our brand. Our discussion with Jess was incredibly helpf...
Read MoreJess provided us with a refreshingly simple and strategic approach to PR that perfectly aligned with our brand. Our discussion with Jess was incredibly helpful in gaining clarity on how to move forward effectively. I would highly recommend!
Read LessJess has a wealth of knowledge which she shares throughout the course. Suitable for complete beginners (like me!), the course covers everything from the basi...
Read MoreJess has a wealth of knowledge which she shares throughout the course. Suitable for complete beginners (like me!), the course covers everything from the basics of 'What is PR?', through to how to write a press release, and write impactful emails that get noticed. My learnings have already come in useful - we're investing in our PR for the first time and seeing real results!
Read LessJess demystified PR for me, which was exactly what I was looking for. She is engaging and experienced, and will teach you not only how to do PR but how to co...
Read MoreJess demystified PR for me, which was exactly what I was looking for. She is engaging and experienced, and will teach you not only how to do PR but how to communicate better in business in general. She is made the experience super fun. Highly recommend!
Read LessThe course was fun, informative and it demystified the world of PR, advocating a less traditional approach that is sure to be far more engaging for journalis...
Read MoreThe course was fun, informative and it demystified the world of PR, advocating a less traditional approach that is sure to be far more engaging for journalists and generate better, more relevant coverage for our brand. Not to mention Jess' infectious enthusiasm! Thanks for empowering us to take the leap and bring PR in-house! Our annual saving in agency fees could fund 2 full-time marketing salaries or lots of brand activation - our future is full of exciting possibilities!
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